Case Study: Buymed B2B E-commerce Platform

Company: Buymed Siam
Industry: Pharmaceutical
Project Overview: Buymed is a B2B e-commerce platform specializing in the pharmaceutical industry. The platform requires customers to upload business-related documents during account registration, which are reviewed and approved by the internal team.
Goals: Evaluate the current homepage design and user flow. Identify pain points in the registration and document verification process. Provide design recommendations to improve usability and tailor the experience to Thai customers.

Date: Sep 2024
Project Time: 3 Days
Responsibility: Research, UX/UI Designer, Presentable
Tools: Figma, Figjam

1.Research & Analysis

Understand user behavior, pain points, and expectations, especially for Thai users.

1.1 User Interviews & User Persona
1.2 Overall Insights

2.Problem Identification

3. Ideation & Design

User Flow for Homepage

Re-Design Homepage

This wireframe was designed with the user’s needs in mind, emphasizing ease of access to important information. and presenting information relevant to the decision to use services

Buymed Now

Buymed Redesign

Buymed Redesign after login

Re-Design Register Process

Website Sign-Up BuyMed

Redesign for Sign-Up

upload document for approve process

User Flow for Homepage

Website Now

Re-design Process